An Advertiser's Guide to Twitch
For my masters thesis project, I created an interactive website that would serve as an advertising professional's introduction to the popular live-streaming website, Twitch. Check out the full project.
Twitch reaches a huge audience, yet it is an under-utilized advertising platform. This project solves four problems that I identified with advertising on Twitch:
- Advertisers and media buyers don't know about Twitch or why it's important
- The negative stereotypes of gamers and internet culture scare brands
- There are no widely accepted best practices for advertising on Twitch or identifying Twitch influencers
- There are few public examples of advertising success on the platform.
More About the Project
A Special Thanks
This project was done to fulfill the professional project requirement for a Master of Arts in Integrated Media Communications at the University of Nebraska - Lincoln.
It wouldn't have gotten done without the help of these great people:
- Adam Wagler - Advisor, Chair
- Matt Waite - Advisor
- Mike Hanus - Advisor
- David Clang - Master of Web Design, Bro Jokes
- Nathan McKain - Programmer Extraordinaire
- Jodi Bergstrom - Graduate Coordinator
- Mom & Dad - Everything Else, and a bag of chips