National Student Advertising Competition: Snapple

This campaign focuses on unlikely experiences, with the only explanation being the unique level of optimism Snapple delivers. Digital, broadcast and print executions, all supplemented by refreshing social media and public relations tactics, will engage the audience in an unexpected way.

NSAC teams were tasked with developing an integrated campaign for Snapple within the United States. As a graphic designer, I created print ads as well as visuals for public relations and social media activations. I worked closely with the others on the creative team to ensure the campaign had consistent creative elements.

Our 22-person team submitted a 27-page plans book to be judged and presented a 20-minute explanation of our campaign at the AAF District 9 competition. The team took home 2nd place in the district, and received praise from the judges on the quality of our creative work. You can view the complete plansbook here.

Awards

• Silver ADDY: Consumer Campaign Category
• Silver ADDY: Television Campaign Category
• Second place overall at the District 9 regional competition

NSAC was one of the most fulfilling experiences in my time as a student at UNL. Taking a national campaign all the way from research to pitching to the client was an invaluable experience. As was learning from two of the best in the biz; advisors Rich Bailey and Mike Goff.

More information about the National Student Advertising Competitions can be found here.

More information about the ADDYS Awards can be found here.